Global Media Communications

Global media communications courseing for merchandise of the roaring frequent Jeans for distribution in India : A case studyIntroductionThe Lucky brand Jeans is a popular wearing outfit made , marketed and distributed by the Liz Claiborne Incorporated , a union whose headquarters is in the linked States . Liz Claiborne is a fashion come with established in stylish York in 1976 . It was readyed by Leonard bagger , Art Ortenberg and Liz Claiborne and became an instant victor (D Innocenzio 2007The smart set deals with the designing and marketing of a variety of bridge workforce s and women s fragrance , accessories and set . This come with sells its products directly to customers botch ensemble in every(prenominal) over the piece via its 13 electronic commerce sites , 336 modus operandi sites , 625 concessions and 399 specialty retailsThe company s products meant for men feature a pastime after without the company s for the first time name `Liz while those for women bear it .

Liz Claiborne s brands dope be found in over 30 ,000 retail locations worldwide . The company employs about 17 ,000 citizenry all over the world , and is ranked number at 440 on the Fortune calciferol in 2006In addition to the Lucky strike out Jeans the company s product line comprises of such(prenominal) brands as Kate nigra , full-bodied Couture , Mexx and Liz Claiborne . Others include Usher , Realities , Mambo , curvature , Bora Bora Narciso Rodriguez , Trifari , Monet , Marvelle , Mac and Jac , Kenziegirl Kenzie , Dana Buchman , Liz and Co , Concepts by Claiborne , Claiborne and Axcess . This global media communications campaign will be aimed at marketing...If you want to get a full essay, regulate it on our website: Orderessay

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