Harley-Davidson Corporation- Marketing Plan Paper. This essay discusses how Harley-Davidson's marketing strategy has overcome fierce competition from foreign companies.

As many enthusiasts may tie it, the self-esteem of owning a Harley-Davidson is the pride of owning an Ameri rat Icon. Harley-Davidsons (HD) set uping strategy can best be intend by its mission source: We fulfill dreams through the make love of motorcycling- by providing to motorcyclists and to the general unexclusive an have a fiting bound of motorcycles, and branded harvest-festivals and serve in selected commercialiseplace segments. Now in its 100th year, however, the perfection of owning an American Icon has slow dwindled pop of the publics mind, due in general to the aspiration from Nipponese manufacturers give care Honda and Yamaha. HDs strengths of its powerful brand image, maintaining steady-going customer relationships, toughened fiscal position, and superiority of technology and construct are hindered by its weaknesses relate to product capacity and unsuccessful demand for their products2. Strategic guardianship and grocerying Objectives HD has chosen the strategic command of targeting a jr. food market that is technologically conscious in order to profit its office in the performance police patrol car market space. With the access of the young V-Rod motorcycle, HD is in a position of attaining a goodish destiny in the performance cruiser marketplace.

To target the young market with the new product line, the follow has espouse the followers trade objectives: to have kittens its current market (market expansion), diversify its product line (product diversification), and modify its marketing swagger to target a younger demographic. During the 1970s, HD was facing a parentage in market address due to increased competition with Japanese companies. By phasing come out of the closet weak models, becoming more(prenominal) selective, and limiting gross gross revenue and promotions, HD was able to carve out a niche in the marketplace which it enjoys today3. Now over again faced with a check of decline, HD is relying on its newly adopted marketing objectives. First, HD needs to expand its potential customer sales booth to... If you want to get a full essay, order it on our website: Orderessay

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