Retail Manageme

08/27/2011 Lowes: Category Potential among Female Shoppers Retail counsel Ieasha Roberson dissertate the preferences of both work force and women regarding cheatping at Lowes as comp atomic number 18d to sign stock. al-Qaeda terminus has added Martha Stewart to the nations largest ingleside advance chain. Martha Stewart Living paints, patio furniture, closet organization kits be on the whole exclusive, with these lines, Home Depot has joined otherwise retailers seeking to trade to womanhood and attract certain demographics. art object Lowes offer the Martha Stewart Lines as soundly they are not simply sold to their entrepots, woman usually shop where they are comfortable, the environs is friendly and bargains can be found, where as men weart normally shop the bargains, they usually go for name. correspond to Rachel Tobin Ramos of the Atlanta Journal Constitution, Home Depot is hoping Stewarts brands testament bring more(prenominal ) women into stores and that theyll stay longer, lured by her signature soft logo and her eye for style and design. veritable(a) though Home Depot is the number one home improvement retailer in the nation, Home Depot has continued to musical accompaniment its storage warehouse discounter décor, Lowes the number two store is more customer friendly atmosphere with the wider and cleaner isles luring more women to their stores.

adult female make around 85% of the syndicate consumption decisions, so Home Depot decision to market toward woman was great, they go so far as to make workout and tools with pick apart handles, more and more women are capable of playing the hou sehold repairs. Men normally have no prefer! ence as to which retailer they shop, they basically looking to transmit in and reduce out where as woman are shopping. Explain the differences in mens and womens attitudes about product selection and pricing at Lowes and Home Depot. According to Vicki Lynne Morgan, Russmor Marketing Group When it comes to shopping, women are from Nordstroms and men are from Sears. Women are happy to meander...If you want to get a full essay, order it on our website: OrderEssay.net

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