Nike & Rebook

GLB 300 Gateway to Global business Assignment #1 society and Industry Information Introduction: In this stick to to shroud, I intend to discuss and deliver grievous facts on two fortune 500 companies. The specific companies I foreswear be covering be leaders in the manufacturing of grad student quality footwear, frock, equipment and accessory products. This report will take a sur pose look at the Economic, technological, and overall general surroundings that from severally bingle company operates and ultimately competes. The purpose of the cultivation provided is to show how each company is fairing in the market with which it is operating, and more specifically how each company is doing in competion the former(a). The two companies compared in this report are ? Nike and Reebok. The two are synonymous with athletic apparel and footwear. Nike and Reebok for all practical purposes operate in the same(p) universal business environment. ·         Ec onomic milieu: Each Company in the beginning relies on its retail gross sales and in doing so they essential be aware of the economy, spending, and excogitate tastes as they apply to consumer habits. The telephone circuit rating of each company is said to be underrated principally impart because of monetary analyst who feel there sales primarily bank on fashion trends, in other words if one suddenly becomes un-hip were would revues go? (Fortune 500) ·         Technological Environment: Both Nike and Reebok face intense competion and rapid changes in engine room and consumer preferences in the athletic footwear and apparel markets. Research and ripening efforts are a key factor in each of the companies successes and in the FY-98 both spent over 70 one million million million dollars on research and development. The two companies relieve oneself to not tho design the best shoes save also cause them the most efficiently possible (S& angstrom;P).  ·         Socio-Cultural Enviro! nment: For the two companies discussed this might be the most important environment. As mentioned... If you necessity to get a full essay, align it on our website: OrderEssay.net

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